Post by account_disabled on Jan 3, 2024 5:57:11 GMT
Smart content in the consideration phase In the consideration stage users are interested in solutionoriented content and collect specific information about corresponding offers. You should take this into account when selecting content. In this phase you have already received some customerrelated data by filling out forms. Now it is up to you to offer further content according to the existing interest. Automated workflows offer the user demo versions or webinars based on downloads for example. The budget and prices play a particular importance in the comparison process.
Make it easier for your visitors to evaluate by offering them a comparative cost calculator based on their previous search history . Smart content in the decision phase After Phone Number List completing the consideration phase potential buyers are confronted with the decision whether they will become a buyer of your product or service or not Decision Stage. choose the solution with targeted discount campaigns via newsletter or as a popup on the website after users have visited for a certain period of time. Smart content along the customer journey.
Once you have successfully converted your lead into a buyer the smart content doesnt have to stop. One possibility is personalization in email marketing . and a personalized subject the opening rate increases and you encourage your customer to continue buying from you in the future. As part of retargeting it is also possible to use smart content in the form of dynamic display ads for example on Google or social ads on Facebook. The banners are displayed according to the individual interests of the customer.
Make it easier for your visitors to evaluate by offering them a comparative cost calculator based on their previous search history . Smart content in the decision phase After Phone Number List completing the consideration phase potential buyers are confronted with the decision whether they will become a buyer of your product or service or not Decision Stage. choose the solution with targeted discount campaigns via newsletter or as a popup on the website after users have visited for a certain period of time. Smart content along the customer journey.
Once you have successfully converted your lead into a buyer the smart content doesnt have to stop. One possibility is personalization in email marketing . and a personalized subject the opening rate increases and you encourage your customer to continue buying from you in the future. As part of retargeting it is also possible to use smart content in the form of dynamic display ads for example on Google or social ads on Facebook. The banners are displayed according to the individual interests of the customer.